2023 - 2024
A Premium Online Presence for BYD
Creating a premium online presence for BYD involved a thorough design and UX Research. In just two and a half months, the project led to securing 100 license plates. The focus was on crafting an engaging and user-friendly website, enhancing brand visibility, and ensuring seamless navigation.
Contribution
Competitive analysis
Sitemap
Wireframing
High fidelity layout
Design system
Prototyping
Design QA
The Challenge
How might we craft a distinctive visual identity for BYD, so that it establishes a strong presence in the EV market?
Fierce competition
I started a Comparative Analysis with the current app market which this product would fit in order to find opportunities and what the product’s positioning would be towards its competitors.
In my research I found that it’s main competitors would be:
Hyundai
Nissan
Polestar
A practical example of the atomic design principle used in the BYD website.
Atomic Design Principles for scalability and modularity
Following the atomic design methodology, we broke down our layout components into their smallest, most elemental forms, akin to atoms. This granular approach facilitated modular design, allowing me to construct interfaces from these fundamental building blocks.
An example of the figma prototype done.
Prototypes for defining userflows and interactions.
Userflows and prototypes served as a guiding light to the developer team, to ensure consistency for future and previous established logic.
💎 Outstanding results
💭 Time to reflect
This website project has underscored the crucial role of client alignment in achieving success. By closely collaborating with our clients, we ensured that their vision and requirements were thoroughly understood and seamlessly integrated into the design. This alignment fostered clear communication, streamlined decision-making, and enhanced mutual trust, ultimately resulting in a product that not only met but exceeded client expectations. The project's success demonstrated that client alignment is not just beneficial but essential for delivering impactful and satisfactory outcomes.
🎉 Team credits
Some of the extraordinary people behind this project.
Tiago Ferreira (Tech Delivery Manager)
Ivan Hirskyy (Front-End Developer)
João Vasconcelos (Front-End Developer)
Bruno Braga (Tech Lead)
And many more…